Gilded Outlook Branding co.

Shaping the world’s Outlook towards your brand, while you’re busy building it.

For us, branding is not just a ready template off the internet, or some cute typography against some pretty flowers. Branding is SO much more- it has the power to make or break a brand, to leave a permanent imprint in the minds of every potential customer. It must have novelty value and the ability to hold strong over ever-changing trends and fashion. 

Working with different companies in different segments across different mediums of branding has given us a wide repertoire of experience in developing and translating brand identity for maximum impact.
While we revamped the Kanorwala’s brand identity it was important to remember that it’s true essence lies in being a family based traditional brand, so while it was important to create a new brand identity it was just as important to reta
The packaging was kept clean and minimalistic, in neutral colours. Each box stood out from everything else available in the market, we moved away from the traditional colour palettes of reds, yellows and oranges that are associated with spice brands
Business stationery for the brand.
The main logo was kept quite basic, to emphasise that it’s still a local brand that people can relate to. The brand name was made an integral part of the logo.
Spices are to Indian food what e-commerce is to our generation. ;)
The packaging was kept clean and minimalistic, in neutral colours. Each box stood out from everything else available in the market, we moved away from the traditional colour palettes of reds, yellows and oranges that are associated with spice brands
For the packaging, the family wanted to keep the aesthetic clean, minimalistic but yet do something fresh- so we chose colour palettes that were not typically used for spice packaging.
Brand Identity and Packaging designed for “Kanorwala’s”, a spice brand based out of Udaipur.
Here’s what Jasmine had to say about working with us! “A big shout out to Sakina and Rashida , they have brought Nouri to life. Their brilliance of understanding the need of the client is what comes across in the final product . With so m
A custom pattern was created for the brand that was used across all of their print and digital material, tying everything together.
Says Jasmine, “Our city had very limited options for cotton attires, so we came up with the idea of bringing together a few out of city designers and brands under one roof and of course, within an affordable price range. As of today we have 6 c
The branding translated beautifully onto the retail space, with the logo and colours being unique, distinct and eye-catching.
The main logo is inspired by the horizon and the rising sun, representing its name Nouri (ie, light) and subtly emphasising how it serves as a catalyst, bringing to the forefront various indigenous brands from across the country. The main typeface ex
A colour palette was chosen that was subtly feminine, breaking away from the traditional feminine ideas of pinks and blues. The green also gave a fresh, warm, inviting aura to the brand, while gold added the necessary panache.
The logo derives from a cotton flower, stemming from the very core idea of the brand.
The brand was founded by Jasmine Ghuman, whose love for creativity, aesthetics, designing, styling in fashion as well as home furnishings was what lead to the start of this venture. Jasmine had a clear vision and style, that was integral to the succe
1. Logo and Brand Identity for “Nouri” (meaning ‘light’), a multi-designer store in Chandigarh focused mainly on indigenous cotton brands with an affordable price tag. The brief was to create a subtly feminine, sophisticated l
Logo and Brand Identity for Aranya Formula- a formula-based, organic skincare brand with an international appeal. The client, Anusha, wanted a clean, minimal identity that would stand to be timeless and relevant over years.
A formula based skincare brand.